Marketng Analysis of Bajaj Fans

Marketng Analysis of Bajaj Fans Critically analysis of the Bajaj fans contribution of marketing planning to the process of the strategic development In the strategic development process begins with strategic planning. Strategic planning is the process of developing overall plan strategies for the whole of organization. Under the strategic planning process evaluate answering the following questions; Where are we now? How did we get there? Where are we heading? Where would like to be? How do we get there? After that review whole planning process part by part sequential order. Those steps are; Analyze Vision and Strategic intent where we want to be future Reviewing mission statement in terms of rationale for existence of the business and value of the business. Under this review process evaluates further Purpose, values, Competencies, Culture, Polices and Product As a next step developing goals and objectives for whole organization Then carrying out the position audit by using SWOT analysis techniques and identify gaps. To fill that the above gaps evaluating corporate strategic choices. Here generating the strategic options by answering the following question; How to compete Where to compete method of growth As well as evaluating options by using the following criterias acceptability (evaluating based on stakeholders goals, objectives and their power), suitability (evaluating in relation with mission and strategic intent) and Feasibility (in terms of financial viability and risk) There after finishing that process start strategic implementation process. In this stage do the followings ; Resources Planning Draft operations plans, structure and culture Change (Implement changes) Implement Functional Strategies Productions operation strategies R D strategies Marketing strategies (Marketing mix, Segmentation, PLC analysis, MIS). HRM (Personal planning, Motivation, Appraisal) Finance strategies (source of finance, investment) IT strategies Looking at actual performance Review and control (assessing the deviation from plan and make corrective actions based on that) As final stage link to the step called strategic analysis. How the marketing planning contributing to strategic development process can be seen in above mentioned step number 5. If the company is having more than one business, there are three type of strategies can be identified those are; Corporate strategy Business and functional strategies Corporate level strategies are focused; Maximize share holders wealth Increase the overall profitability company as a whole Typically focused determining overall propose of the business. Decisions on mergers and acquisitions sell off or closure of business units. Maintain relationship with key stakeholders of the business such as investors, government and regulatory body. Explore new market Developing corporate image Under the Business strategies developed for division in the larger organization, that has a significant degree of autonomy basically responsible for developing and marketing their own products or services. Functional strategies mainly focused on selection of decision rule of the in each of functional area. In this case Baja electrical division or business unit (SBU) has draft a product marketing plan for fans. Under that product marketing plan strategic business unit has analyze, create and developed strategies to support the corporate strategies in the every aspect. Such as profitability, market share, developing corporate image by using corporate brand with the products. As a final conclusion Can say Bajaj fans marketing plan has contribute significantly for the strategic development process. Appraise marketing plan of Bajaj fans with suitable marketing element of marketing mix Under the marketing plan of bajaj fan has considered all the aspect of marketing mix element such product, STP process, price, place, and promotion). 2.1. Product analysis 2.1.1. Product mix This has developed to attract the customers (different segment).Those product mix are Ceiling fans, TPW fans (Table/ Pedestal / wall) and fresh air fans. Not only that under that they have developed different design like decorative and non decorative based on the segment. 2.1.2. Brand Name for the fan product category very low focused given by customers even bajaj fans was not included in the consideration set under their decision making process. That was major weakness. To eliminate that weakness they have come up with new strategies called umbrella branding (family branding) 2.1.3. Packaging Company has changed their graphic on packaging for entire product rage. 2.2. Segmentation, targeting and positioning (STP) At earlier stage company has followed niche marketing strategies. Company segmentation bases are price, quality and aesthetics look. Based on that segmentation criterias, they have introduced different product categories for each segment. Price based segmentation with sub brands as follows; Product category Price High price Medium price Low price Ceiling fans Crown Maxima Bahar , Grace TPW fans Crown Bahar Fresh air fans Aesthetics look based segmentation Decorative Non decorative Company product position strategies is that benefit positioning, Price quality positioning and performance based positioning revolutions per minutes RPS (speed, cooling). 2.3. Pricing analysis Company maintains the cost based pricing policy. There major weakness of the pricing having high margins for distributors. That has directly affected on their profitability because of high cost is incurred for distributors margins. To save that cost company has started distribution of products by using their own vehicles. 2.3. Promotion analysis Major media is television because of cable and satellite TV penetration is very high. Mainly advertising on C S channels such as star, Sony, Zee. Different types of TV commercial has developed air time (10,20 30).These TV commercial showing by using the different language. Major communication message is that Subse Tez Under the advertising they have new packaging strategies are incorporated with posters, POPs, Shops or dealers, boards and other communication elements direct mail. Followed different marketing recalling elements such as promotion team with braded t-shirts and caps, distribute leaflet for potential customers on point of sales. Used to promote the product dealers word of mouth recommendation to increase the sales. AS a pull strategy thy used pull strategies by organizing different contest among the customers, attractive pops, display schemes. 2.4. Place analysis (Distribution) There distribution strategies reduced by one layer. Company directly distributes their products to the retailers. As well as they have developed separate distribution network sub economy market segment. At the same time promoting dealers under pull strategy to keep their loyalty, increase shop share and attract the customers. Logistic is very strong 20 branches after sales service centers around 200 franchise that is also increasing the sales capacity of the channel. Identify the process of the developing and using brand identity of Bajaj with further evaluation of marketing segmentation, competitive analysis To develop the brand identity company used major strategy is umbrella strategy strengthening the product with corporate brand. That increases the customer credibility and dealers loyalty. At same time they are promoting by using pull strategies both party customers and dealers that is help to increase the brand loyalty of dealers. Not only that they are using TV commercial to communicate the brand identity for the different market segment that is on of the strategy which help to upgrade the top of mind brad awareness. In terms market Segmentation Company has develop different market based on the price, quality and aesthetics look. This also helps develop brand awareness of those market segments. Currently in market leading players are; Crompton, orient, polar, Khaitan, Usha. Current situation is level of competition very high and that is reducing margin of products because of profit divided into the above major competitors. Bajaj market segmentation strategy is also helping to face that competition. Because of all the above players are having their own production plant as well as gained economies of scale. Therefore major strategies that they need to be followed develop the customer loyalty via product performance and after sales services. As well as Bajaj Company use the promoters to develop brand awareness among the customer by using branded T shirts and caps. Some time such capacities do not have competitors to promote their products. Analyze the marketing capabilities of Bajaj fans to utilize the current technologies e-marketing and e commerce platform. If the bajaj used e marketing tools and techniques under this context of e commerce by which creating new distribution channel for the bajaj company as well as e marketing is help to reach different customer segment on individual basis ( via email campaign marketing) and corporate segment. In addition to that the following benefit and advantage that they can gain out of the e marketing; Can access wider rage of the market because of penetration of internet and email usage is very high. Therefore, in terms of cost vs. benefit, benefit is higher than cost, because of cost to reach very low. As example if the company developed websites by spending INR 150,000 and suppose that 1500 peoples access per month to site (150,000 /1500 = 100) in the first moth cost is 100 Indian rupees. Month by moth that cost is reduced only thing that they need invest that capital for web site. That web sites is providing adverting and online purchase facility also can be set. When online marketing is going to apply it is ideal for corporate segment such as companies, building housing contractors. Online purchasing help reduce time gap in ordering and delivering product. As well as it is reducing the retailer margin which that they paying for retail sales. Online promotional campaign also can carry out by using e marketing tools such as pop up advertising, cross promotions. Disadvantage of e marketing and e commerce are technical failures and security issues. By analyzing those cost benefit as well as advantage and disadvantage Bajaj Company apply new technology to improve their communication, sales and to beat the competition. As final conclusion bajaj has feasibility to use the new technology. In the future they can collect domestic and international corporate orders via web. That will deliver greatest benefit for them. Therefore bajaj is capable enough use the new technology under this scenario.

Man and Woman

Sam Keen is an American author, philosopher and professor born in the year 1931 whose writings and teachings have explored areas such as religion, philosophy and psychology. Sam Keen's writings have been focused on the countless questions of love, life, religion, and being a man in a modern society; which he discusses in his book ‘Fire in the Belly: On Being a Man' (1991). From the book ‘Fire in the Belly' the essay ‘Man and WOMAN' was extracted. Along with these literary pieces, popular books such as Apology of Wonder (1969), Faces of the Enemy (1986), and Learning to Fly: Trapeze- Reflections on Fear, Trust, and the Joy of Letting Go (1999) are all products of Keen's literary works of art. After Keen's academic pursuit of graduating from Ursinus College in 1953 with his undergraduate degree. Keen obtained obtained his graduate degrees from Harvard University and Princeton University. Keen was then a professor of the philosophy of religion at a seminary known as the Louisville Presbyterian Theological Seminary for six years. Keen later became an editor for Psychology Today magazine and thereafter ventured in to the field of writing. The focus of this essay will be on the extract ‘Man and WOMAN'. Man and WOMAN as was mentioned before, was extracted from Keen's book ‘Fire in the Belly: On Being a Man' that is based on the examination of the stereotypical perceptions and myths surrounding the idealistic concepts of man and WOMAN, and the roles both sexes play. This essay will discuss what is required of a man to attain true manhood as they examine their trinomial views of WOMAN as Goddess and Creatrix, WOMAN as Mother and Matrix, and WOMAN as Erotic-Spiritual Power. The concept of ‘manhood' has been falsely identified for several generations now. The qualities believed to be possessed by a male in order to be considered a ‘man' are commonly those that are contrary to the characteristics actually possessed by a true man. In past generations and even more so today, being manly involves being ‘macho' – in full control of any and everything, being Mr. Know It All, being strong and mighty, fierce, and a cocky braggart. However, these traits in no way contribute to manhood. In Man and WOMAN, Keen expresses that ‘men' in fact are those responsible for their struggles in reaching the state of true manhood. Keen mentions that â€Å"one of the major tasks of manhood is to explore the unconscious feelings that surround our (men's) various images of WOMAN, to dispel false mystification, to dissolve the vague sense of threat and fear, and finally to learn to respect and love the strangeness of womankind† (Verburg, 2000, pg. 332 ). However, without a doubt, more than half the males in society that regard themselves as ‘men' are no way near even sharing the same opinion or train of thought as Keen's in regards to evaluating one's self and validating and embracing the being of a woman to reach the destination of true manhood. In fact, their efforts of becoming a man is focused solely on themselves. The input or significance of woman in the opinions of males today have no relevance whatsoever throughout the course of them becoming true men. In Keen's essay, he opposes the idea of males solely becoming men. Keen argues that in order for a child; who later becomes a man-child, to evolve into that of being a man, he must first purge his mind of the misconceptions of a WOMAN, and the â€Å"unconscious feelings† (Verburg, 2000, pg. 32 ) that surround those misconceptions. The first of the three views on WOMAN males must address in the journey of becoming a man is WOMAN as Goddess and Creatrix. As the title WOMAN as Goddess and Creatrix would imply, it is referring to the fact that women are the sex that brings about creation. Only females possess the ability to bring forth a child, which males often times feel threatens their significance and importance as ‘men'- the sex believed to be the dominant ly essential. However, what ‘men' fail to realize as what Keen expresses as the challenge ‘WOMAN as Creatrix' presents to a man to â€Å"justify his existence† (Verburg, 2000, pg. 334), is that both sexes are equally important. It is impossible for a female to impregnate herself without the sperm of a man. Women are actually knowledgeable of the impossibility of self-conception as well, and would readily accept that the participation of man is equally important in procreating. Though, the ‘macho' aspect of males that drive them to desire preferable superiority over women wouldn't allow males to freely accept equal importance to females. The reason the conscience of males constantly haunts them is that, hands down, child bearing is dumbfounding and an honorable thing which males cannot deny nor carry out. Thus, males constantly feel inferior to females in regards to creation and continue to believe that the males' participation in procreating is still inadequate. Therefore, males resort to trying to find every possible justification of their existence which is not the manliest thing to do. Keen expresses the males justification efforts in the essay as he stated â€Å"much of the meaning men attribute to their work is a response to the question posed to us by WOMAN'S capacity to give life† (Verburg, 2000, pg. 334 ). Instead of competing with the importance of women's existence, men should not only become aware of the significance of women as child bearers but rather wholeheartedly embrace the divine capability of women and accept, and respect the worth of both women and men. Secondly, in regards to WOMAN as Mother and Matrix, Keen describes the roles of a WOMAN as the mirror through which a child starts seeing themselves, as the initial teacher that molds the child's eventual thoughts, opinions, and perspectives, as nurturer, and as an information system through which the child begins to view and understand the world, the surroundings, and last but not least themselves. WOMAN as Mother and Matrix is the first influential person encountered by a child with whom a strong bond is established; if not the strongest. Keen's support of how critical the relationship between mother and child is was established as he made the statements â€Å"She exists; therefore I am. Within the warp of her womb our bodies are woven- flesh of her flesh† (Verburg, 2000, pg. 335). The child delivered after nine months of pregnancy is literally a part of the mother, a part of her being, was developed and nurtured within her body. Thus, there is an immediate bond that comes into existence even before the child is delivered. Hence, the instant attachment between a mother and child is inevitable. However, it is the extent to which the attachment prevails that becomes a concern. Keen's focus on the attachment issue between mother and child was based on the parental situation involving a son. Because of the very important and fundamental role a mother plays in raring her son; there comes a point in her son's life that he falls in love with his mother and disregards the role and significance of a father (Freud, 1899, pg. 296). However, according to Keen the son eventually â€Å"renounces his desire to be his mother's lover and makes common cause with his enemy- the father† (Verburg, 2000, pg. 336). Reestablishing a relationship with the father then provides the opportunity for the son to become exposed and grasp the qualities and values of being a man. The fact of today's family oriented reality however, lacks that of a father figure in the household. Numerous homes in today's society are composed of single mothers and their child/children. In order to emphasize on the imagery of lacking a father in modern families, Keen went on to say â€Å"where once there was a father, there is now a vacuum† (Verburg, 2000, pg336). A vacuum is defined as the â€Å"absence of a normal or previous content of a place, environment, etc. (Oxford, 1982, pg. 1185). Thus, Keen could not have compared the lack of a dad to anything better that that of a vacuum. The emptiness left in a family as a result of lacking a father is in fact like that of a vacuum. The empty space is the absence of a father figure (the previous content) that had formerly played a role in the family. As a result, Keen a rgues that lacking a dad leads the son to become and remain a mama's boy, and that the son therefore becomes disconnected from an exemplary person who would guide him to manhood. Keen stated â€Å"The powerful father has been all but replaced by the powerful mother. Dad is no longer present to teach his sons how to be men. † (Verburg, 2000, pg. 336). Mothers have boldly taken on the challenge of working, maintaining a household, raring their children, and paying the bills. Women are no longer dependent on a male partner as bread winner and provider in a home. And the strength and courage mothers display by being both mother and father in the homes is what results in sons becoming more attached to their mothers. The sons admire and greatly appreciate the efforts and responsibilities taken on by the mother to meet their needs. Therefore sons begin to live their lives with the ultimate purpose of pleasing mom and being the ideal son. Though, growing up in a single-parent home with only a mother and greatly respecting and honoring her is no excuse for a son not to be able to develop into a fully fledged man. A father figure might be absent in the home, but there are uncles, grandfathers, older male cousins, and even exemplary male figures in society that the sons can look up to for guidance to achieve manhood. Achieving manhood in such a modern family might in fact make the task even more challenging, but in no way it makes reaching manhood impossible. Lastly, men's view of WOMAN as Erotic-Spiritual Power is focused on the argument that ultimately, a woman is the â€Å"prime mover† (Verburg, 2000, pg. 338) in the sexual aspect of life. Based on Eastern mythology â€Å"the female principle is seen as active and the male as responsive† (Verburg, 2000, pg. 338). Whether the woman out rightly suggests sexual intercourse or seduces a man into the act by her attire, the woman is considered the sexual initiator. Even in extreme situations such as rape, the rapist would justify his act with the defense that the woman was the initiator of the act. The rapist would make claims such as the woman tempted him, and that â€Å"she wanted it† (Verburg, 2000, pg. 338). However, in a consensual situation or an unfortunate one such as rape; no one individual is responsible for the actions taken by the other person but of themselves. Hence, the WOMAN as Erotic-Spiritual Power is free of any connection whatsoever to the train of thought or moral decision a man would make in regards to his sexual perception of the WOMAN'S behavior or intention. Manhood entails taking responsibility for your own actions, each and every one of them. A true man dominates his thoughts and opinions. A man knows what he wants, and knows exactly why he does what he does. A woman, regardless of how provocative she might dress, or how appealing she might be, has no responsibility or dominating sexual influence on a male who's achieved manhood. In essence, Keen's opinion on achieving true manhood involved exorcizing the numerous â€Å"archetypical creatures† (Verburg, 2000. pg. 332) men have of women in their heads, understanding and embracing the existence and being of womankind, and evaluating themselves as men and the unconscious feelings attached to their many imageries of women. Unlike what many would believe, manhood is not obtained by nature but is rather nurtured (Denee, 2005). Keen concluded his essay with frank statements such as â€Å"As ‘men' we need to recollect our experience, reown our repressed knowledge of the power of WOMAN, and cease to establishing our manhood in reactionary ways. So long as we define ourselves by our reactions to unconscious images of WOMAN we remain in exile from the true mystery and power of manhood† (Verburg, 2000, pg. 339).

Status of Women in the United States

The status of women in the United States throughout history has grown significantly. Throughout history women had fewer legal rights and career opportunities than. Women were seen to be just wives and mothers and take care of the homes while the husbands worked. Women did not have a say in having jobs, voting, or even attending college. It appears that a lot of things began to change around the 19th and 20th century. For example in the beginning of the 19th century, women began working outside the homes in large numbers, in textile mills and garment shops.The medical profession had also changed their attitude about women as well. This was considered to be suitable work for women. In the 1920's women were given the right to vote, however their political roles were minimal. Women have made a noticeable mark in the world today. Men have become more acceptable of the different roles we play. The change throughout the years have been reflected in the politics, employment and even in our s tatus within the home. 2. The status of women in the U. S. is that women are getting some of the same benefits as men.There are many organizations that fight for the equality of women and they are succeeding. When we look at how women are now allowed to be doctors and nurses, and receive the same pay. We also now see women in the courtrooms as judges and working in the construction area beside the men. Women have advanced greatly and have a lot to be proud of . We are striving daily to be treated fairly with the men and it is well deserved. There may be a small percentage of males that may feel that women are not equal to them, however, the larger percentage feels that women are equal.Women have struggled for years to be next to man and not in front or in back. Women work just has hard as a man and Appendix H3. however, the larger percentage feels that women are equal. Women have struggled for years to be next to man and not in front or in back. Women work just has hard as a man and should be paid just as well as a man. 3. Some of the concepts of masculinity and femininity I that I see in the society and in the media would be such as men should only be truck drivers, construction workers, railroad workers. Women should be in jobs such as nurses, homemakers, daycare providers, retail in the ladies departments.As far as the media is concerned, it is a little tricky to me because we now see men and women doing the news and also doing different television shows. Men used to be seen only doing the tough roles as gang members with guns and so forth. Women are now portrayed in these types of roles a well. Women and men may be seen as equally sharing these kinds of roles when it comes to the media. I think that it is a good thing for them to share roles equally. They both work hard and should be treated fairly. 4. The social status of GLBT people historically has been that they were not accepted into society years ago.They could not let society know that they were cou ples or they would either be jailed or even hurt. Most the them would have to keep their relationships hidden from society and even from their own families due to the ridicule that they would suffer. Many men and women would have to pretend that they were heterosexual in society so that they would not be judged. They could not be open and honest about their true identity. 5. The status of the LGBT is today's society is that they are accepted more into society. They have many activist that fight for their rights to be equal and they have won.For example, the biggest victory was same sex marriage. A lot of couples that were not able to broadcast their relationships are now able to be married. Appendix H4. 5. continued The couples are now able to enter society and be a family outside their homes without feeling judged. They are able to express their feelings openly through rallies, blogs, and in the media. They have come a long way and are proud of their accomplishments. 6. I believe t hat some of the social and political issues relevant to women and GLBT people in the United States is that same places of business are still having an issue with treating them fairly.For example, if a gay couples enters a place of business, they are automatically frowned upon and some are given less than fair treatment. When it comes to women, they are can be treated unfairly as far as when a woman goes to have her car repaired or if she goes to purchase a car. Many may see her as a helpless person and that she is not aware of what she is doing and will try to take advantage of her. The political issues are that the GLBT are seen in the news as constantly protesting and fighting for their rights.Many people in the political arena who do not like this group will not support any cases, any bills to be passed to support this group. As for the political issues for women, I would have to say for an example regarding the support of abortion laws. Some on the political parties may not agre e with this and so they will not support any passing of laws regarding abortion. Appendix H5. References http://www. now. org http://www. equalityfederation. org Papachristou, Judith, ed. Women Together: A History in Documents of the Women's Movement in the United States. New York: Knopf, 1976.

The Underrepresentation Of Diversity Throughout America s...

Word Count: 2,082 A Study of The Underrepresentation Of Diversity In America’s Workforce, Why It Matters, And How To Solve It Meet Emily and Greg. Both are applying for jobs in the labor market, in Boston and Chicago. So are Lakisha and Jamal. Same job, same resumes - the only real difference is that two of the applicants are distinctly white, the other two are distinctly black. And yet, Emily and Greg had 10.08% chance of getting a callback, while Lakisha and Jamal have only a 6.70% chance (Bertrand). Perhaps this is just an isolated incident, though. It’s not like an employer would not hire someone based on just their name, after all. So take James and Julia Cabot. They are very similar, and they are†¦show more content†¦It isn’t just a race issue, either. One study found that women who apply for ‘male-typed jobs’ - such as science professors - are evaluated more negatively, recommended for jobs less often, and even offered lower starting salaries than their male counterparts (Stamarski). Not to mention the fact that women only account for 4.2% of all CEOs in America (S emuels), despite the fact that the Census Bureau s Current Population Survey found that 51% of the American population in 2016 was female (â€Å"Population Distribution by Gender†). Unfortunately, companies just aren’t hiring a diverse range of workers. Most companies claim the ‘pipeline problem’ - that the only people applying for their jobs are white men. However, Census data from 2010 showed that as early as 2050, there would be no racial majority in America (Ajinkya). The Census Bureau s Current Population Survey has shown signs of that, since they found that only 61% of the American population in 2016 was white (â€Å"Population Distribution by Race/Ethnicity†). Not only that, but the Pew Research Center found that high school dropouts had reached record lows in 2013 - driven by the fact that only 32% of high school dropouts were a racial minority (Fry). They also found that four million nine hundred sixteen thousand racial minorities enrolled in college in 2012 (College Enrollment by Race/Ethnicity). In spite of this, though, a study found that a blackShow MoreRelatedThe Lack of Diversity in Higher Education Institutions2120 Word s   |  9 Pagesout of 250 seats will contain African American students. Unfortunately, many institutions are similar to Texas AM University, they have an underrepresentation of minorities their on campus in relationship to white students. The lack of diversity keeps stigmas associated with racism relevant and disregards the demographic representation of minorities in America disabling students from identifying with different cultures. There’s evidence from scholars such as Elizabeth Smith and Emilia Plonska, studentsRead MoreHuman Resources Management150900 Words   |  604 Pagestalent to accomplish the organizational goals. As human resources have become viewed as more critical to organizational success, many organizations have realized that it is the people in an organization that can provide a competitive advantage.2 Throughout the book it will be emphasized that the people as human resources contribute to and affect the competitive success of the organization. Human Resource (HR) management deals with the design of formal systems in an organization to ensure the effectiveRead MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 PagesPrentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Compilation Copyright  © 2003 by Pearson Custom Publishing All rights reserved. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. ii Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by anyRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesEducation, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions